GAIN A COMPETITIVE MARKETING ADVANTAGE BY MAXIMIZING YOUR DOWNTIME DURING COVID-19
The COVID-19 health crisis has caused many businesses, including law firms, to temporarily shut down or conduct business remotely. Smart, forward-looking attorneys are using the additional downtime to gain a competitive advantage. Here are some tips to help your firm weather this crisis and come out even stronger.
Now is the time to shift your law firm's center to an online presence. One of the most important things you can do is work on your website, as this is currently taking the place of your brick and mortar office. Your website allows you to communicate directly with your clients without being personally present. Clients go to your website to make sure you are still in business, and it is important to show your firm's availability.
Now is also the time to develop your client list and ensure that client contact information is up-to-date. You should organize all your files on an online document cloud, so that they are readily available for your staff remotely
Communication with your current clients during this time is vital. Quickly pivot your firm to meet the demands of the present situation. You should immediately find an accepted video conferencing method. Call every client and let them know you are available to assist in whatever capacity that you are capable. Have your staff call former clients to re-engage them. Many people are home alone, and a personal phone call goes a long way. Generating an e-newsletter is also an excellent way to maintain communication. Develop or update your firm's blog using keywords to increase your web search engine optimization.
As a law coach, I can help guide you in the direction you need to help obtaining this competitive advantage. Improving your law practice is something that should always be on your mind. Law firm coaching is my speciality regardless of your area of law.